July 10, 2025

Choosing the Right Image Format: JPG vs. PNG vs. WEBP

Choosing the correct image format is crucial for web performance and visual quality. The three most common formats on the web today are JPG, PNG, and WEBP. Each has its own strengths and weaknesses.

JPG (Joint Photographic Experts Group)

  • Best for: Photographs and complex images with millions of colors.
  • Pros: Excellent for compressing photos to small file sizes. Widely supported.
  • Cons: Lossy compression (quality degrades with each save). Does not support transparency.

PNG (Portable Network Graphics)

  • Best for: Graphics with sharp lines, logos, text, and images requiring transparency.
  • Pros: Lossless compression (no quality loss). Supports full alpha transparency.
  • Cons: File sizes can be much larger than JPGs, especially for photos.

WEBP (WebP)

  • Best for: A modern replacement for both JPG and PNG.
  • Pros: Offers both lossy and lossless compression, and supports transparency and animation. Typically achieves smaller file sizes than its counterparts at similar quality levels.
  • Cons: Not yet universally supported by all older browser versions or some offline software.

Quick Guide:

Use CaseRecommended Format
Your website's hero photographJPG or WEBP (lossy)
Your company's logoPNG or WEBP (lossless)
An icon with a transparent backgroundPNG or WEBP (lossless)
A product image with a solid backgroundJPG or WEBP (lossy)

Use our Image Converter to easily switch between these formats.